Interesting article from MarketingProfs.com. It’s of course essential to have an elevator pitch: every startup and guerilla marketing professional knows that. Doug Stern points out that the essence of networking is people and people skills, and that most people want to connect on a social level first — after they know whether or [...]

The Federal Deposit Insurance Corporation (FDIC), a participant in the government-wide Identity Theft Task Force, will provide a direct link to the new US federal website on identity theft.
The site, www.idtheft.gov, was launched today. Initially, the site will host the Task Force’s Strategic Plan. The Plan, which represents the input of 17 Federal agencies, including [...]

I’m seeing several articles declaring “homeshoring” to be the new trend in business process outsourcing (BPO). According to Kristen Kizer, a director of customer care at DigitalBridge Communications, homeshoring attracts “more qualified agents, such as stay-at-home moms, idle retirees and college students.” The StartupNation article is here. Labor trends researcher IDC has [...]

Let a Thousand Flowers Bloom
Reading this CNET commentator’s review of Andrew Keen’s upcoming book The Cult of the Amateur takes me back to a conversation with Ann Arbor venture capitalist Ron Reed in a Main Street restaurant in the dot-boom days, about the value of received culture (and the potential to lose track of [...]